Whether you are on the hunt for new customers, wanting to connect with your industry, needing to spread your marketing message further or simply looking for information about something – increasingly we are all turning to Social Media Sites. Below is a list of 10 influential Social Media sites for business:
Allows registered users to maintain a list of contact details of people they know and trust in business. This list can then be used to build business connections, to find jobs, and as a research tool to find out about someone before you do business with them / employ them / start work for them.
Twitter is a social networking and micro-blogging site. Users send and read other users’ updates known as tweets. Updates are displayed on the user’s profile page and delivered to other users who have elected to ‘follow’ Twits (people who Twitter) that interest them. Really useful if you connect to the right people such as leaders in your industry – it will give you a real idea of what their thoughts and influences are.
Facebook users can join networks organised by city, workplace, school, and region. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook now offers a business page, which provides businesses with a great platform to promote events and company information to its network.
YouTube is a video sharing website where users can upload, view and share video clips. Increasingly gaining currency in the business world – YouTube is becoming a great platform for delivering video based testimonials, how to guides and commercials promoting products/services.
A social experiment in collective knowledge – an encyclopedia built on the knowledge/contributions of on-line contributors.
Technorati is a search engine which collects, highlights, and distributes blog content.
Digg is a social news website designed for people to discover and share content from anywhere on the Internet. Users submit links and stories, and other users vote and comment on them. Voting on this content, respectively ‘diggs’ or ‘burys’ that content item.
Upcoming combines features of an event calendar and a social networking site. The site is a searchable, browsable repository of upcoming events. Event information can be contributed by the user community, although an increasing percentage of listings now comes from commercial sources.
Yahoo! Answers is a website that allows users to both submit questions to be answered and answer questions asked by other users.
Not launched in Australia – but a really good clue to what’s next; Yelp.com contains listings of almost anything that makes up a community and accepts reviews from users for an listing. Listings include shops, restaurants, doctors, hotels, cultural venues, schools, museums, parks etc.