Gamification. The world of games has invaded the enterprise, and it’s got employees and customers playing their way to a more productive and engaging business.
Gamification is increasingly being used by business, both large and small, to influence customer behavior in order to solve business problems, and its use is expected to grow tremendously over the next several years.
Major independent research firms predict that in just over a year almost half of the F1000 organizations will be using gamification to transform business operations.
However, gamification is not “just a game” and it requires an understanding of human psychology and motivation in addition to understanding the principles of good game design
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