SEO Guides:

Key Articles:
SEO Ranking factors study:
http://www.seomoz.org/article/se…

• Local Search ranking factors (for the Google 12 pack):
http://www.davidmihm.com/local-s…

Websites:

Videos:

Books:

  • “The Art of SEO” by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiolia – ISBN 0596518862 (SEO primer, beginner-to-expert guide)
  • “The Truth About Search Engine Optimization” by Rebecca Lieb – ISBN 0789738317 (SEO for beginners)
  • “Search Engine Optimization Secrets” by Danny Dover – ISBN 0470554185
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