What are the best resources to learn about SEO?

October 30, 2013

SEO Guides:

Key Articles:
SEO Ranking factors study:
http://www.seomoz.org/article/se…

• Local Search ranking factors (for the Google 12 pack):
http://www.davidmihm.com/local-s…

Websites:

Videos:

Books:

  • “The Art of SEO” by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiolia – ISBN 0596518862 (SEO primer, beginner-to-expert guide)
  • “The Truth About Search Engine Optimization” by Rebecca Lieb – ISBN 0789738317 (SEO for beginners)
  • “Search Engine Optimization Secrets” by Danny Dover – ISBN 0470554185

Software is Now Your Brand

October 23, 2013

Software is Now Your Brand – an Event Featuring Independent Research Firm Analyst John McCarthy Sponsored by ObjectFrontier Inc. (OFS) for the New Jersey Technology Council (NJTC)

For all companies now, regardless of whether they make cars or appliances, sell insurance or rent apartments, software is driving more and more of their revenue.  Whether through innovative mobile apps, responsive social media, gamified websites, embedded software or sophisticated back-end transaction engines, businesses now must leverage all these tools to compete for market share.  For companies that have never thought of themselves as being in the software business, it’s time to think again.Sofware as Brand

Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm’s differentiation.

Whether its mobile banking apps on phones, infotainment systems in cars, or the proactive diagnostics running in wind turbines or washing machines in homes, the user experience determines how the customer perceives the product and the brand.  This change creates huge new requirements around how software products are developed, how mobile apps are built and how IT systems are designed.  The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic.  This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever. 

With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology.  John has more than 12 years of insight into the development of a global delivery model for IT services and product development.

OFS, a premier Product Development Services Company, helps software vendors and forward-thinking corporations to innovate using software in a more strategic way to drive revenue and increase market share.

Location: Yorktel, 61 Corbett Way, Eatontown, NJ 07724
Time: 8:00 am – 12:00 pm

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About OFS
OFS provides software-enabled businesses with product engineering skills to help build web-based and mobile software products (iOS, Android, Blackberry, Windows) that drive revenue for their business.  In 2009, OFS (www.objectfrontier.com) began executing a strategy for growth by hiring sales and delivery experts, putting new processes and infrastructure in place, and growing its offshore team substantially to prepare for new business.  As a result, OFS has expanded rapidly in the North American market, adding several multi-billion dollar companies to its client list.  OFS has tripled in size since then and now has a team of over 400 professionals spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India.

Press Contact:
Susana Caparros
917-847-6767
Susana.caparros@objectfrontier.com

For Register to avail $150 Off, Please visit: http://info.objectfrontier.com/software-is-now-your-brand


Social Media Sites for Business

October 3, 2013

Whether you are on the hunt for new customers, wanting to connect with your industry, needing to spread your marketing message further or simply looking for information about something – increasingly we are all turning to Social Media Sites. Below is a list of 10 influential Social Media sites for business:

1. LinkedIn.com
Allows registered users to maintain a list of contact details of people they know and trust in business. This list can then be used to build business connections, to find jobs, and as a research tool to find out about someone before you do business with them / employ them / start work for them.

2. Twitter.com
Twitter is a social networking and micro-blogging site. Users send and read other users’ updates known as tweets. Updates are displayed on the user’s profile page and delivered to other users who have elected to ‘follow’ Twits (people who Twitter) that interest them. Really useful if you connect to the right people such as leaders in your industry – it will give you a real idea of what their thoughts and influences are.

3. Facebook.com
Facebook users can join networks organised by city, workplace, school, and region. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook now offers a business page, which provides businesses with a great platform to promote events and company information to its network.

4. YouTube.com
YouTube is a video sharing website where users can upload, view and share video clips. Increasingly gaining currency in the business world – YouTube is becoming a great platform for delivering video based testimonials, how to guides and commercials promoting products/services.

5. Wikipedia.org
A social experiment in collective knowledge – an encyclopedia built on the knowledge/contributions of on-line contributors.

6. Technoratimedia.com
Technorati is a search engine which collects, highlights, and distributes blog content.

7. Digg.com
Digg is a social news website designed for people to discover and share content from anywhere on the Internet. Users submit links and stories, and other users vote and comment on them. Voting on this content, respectively ‘diggs’ or ‘burys’ that content item.

8. Upcoming.org
Upcoming combines features of an event calendar and a social networking site. The site is a searchable, browsable repository of upcoming events. Event information can be contributed by the user community, although an increasing percentage of listings now comes from commercial sources.

9. Answers.yahoo.com
Yahoo! Answers is a website that allows users to both submit questions to be answered and answer questions asked by other users.

10. Yelp.com
Not launched in Australia – but a really good clue to what’s next; Yelp.com contains listings of almost anything that makes up a community and accepts reviews from users for an listing. Listings include shops, restaurants, doctors, hotels, cultural venues, schools, museums, parks etc.

 Source: http://www.10webtips.com/articles/networking-sites.html


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