Gamification 101: Why It Works! A Customer Engagement Case Study

This News Source from Object Frontier Blog on Gamification Principles

If you ask someone to describe their favorite game, many people will easily list several – whether they are board games such as Monopoly, console games like Xbox’s Halo, or online games played on a computer or mobile phone, everyone can recall a game they love. Games offer us fun and interactive ways to socialize with friends and family or to spend a few minutes just decompressing after a busy day. But why do we get so much enjoyment out of gaming?

“Gamification” is the term used for this process of adding gaming elements to a non-traditional game setting in order to engage with customers or employees in a memorable and fun way. Incorporating the following game characteristics into a software system makes for a more interactive experience for the user:

  • Earning points, bonuses, or virtual currency
  • Advancing to different levels of play
  • Achieving goals
  • Engaging in competition through challenges, contests, and trivia
  • Being recognized by leaderboards, badges, and titles

By offering a more interactive portal for their customers or employees, businesses are realizing the positive impacts of improved employee performance and increased customer loyalty. Read More about Gamification News


One Response to Gamification 101: Why It Works! A Customer Engagement Case Study

  1. I love what you guys are up too. This type of clever work and exposure!

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