OFS CEO Rich Napoli wins NJTC CEO of the Year Award

October 15, 2014

logo ObjectFrontier Software (www.objectfrontier.com), a leading provider of software product development services, is pleased to announce its CEO Rich Napoli was named CEO of the Year of a Private Company by the New Jersey Technology Council (NJTC) at their annual CEO of The Year Awards luncheon on OFS_headshot_Rich_009 (2)Tuesday, October 7, 2014.

The award is presented to a CEO who has demonstrated vision and leadership over several years and has shown an ability to lead and inspire the organization to a new level of growth, achievement or recognition.

In 4 short years as CEO, Rich has guided OFS through a dramatic growth period of over 650%. He has positioned OFS as a leader in software product engineering services, attracting the attention of Forrester Research, Inc. and being mentioned by them in a recent report as among the best in mid-sized product development service providers.

Rich’s focus on software innovation has fostered OFS’ passion of building cutting-edge, revenue-driving digital products for their clients. They are constantly finding new ways to enhance the products they work on to keep their clients at the forefront of the technology race. OFS was among the first to build enterprise mobile apps several years ago, to delve into gamification, to help companies brand themselves through software, and to now use software engineering to help companies with their digital transformation. Some of their latest work includes building a Samsung Smart TV App to accompany a major sporting event broadcast, and their work with the MEAN Stack of technologies – MongoDB, ExpressJS, AngularJS and Node.js – to create digital products that are omni-channel for optimal customer engagement and highly scalable to grow easily with clients’ needs.

Rich is active in his local business community through his work with the Newtown Business Association, the NJTC, as a board member of Edison Ventures, and in helping NJ start-ups with their business plans, contributing his time and talents to cultivating a culture of innovation and encouraging local business growth. Rich also chairs the IT/Software Advisory Board for NJTC, which sets topics for the group that are important for the coming year, and he lobbies in Congress on behalf of NJ’s tech constituents in the annual “Tech Trek” to DC.

Rich was honored with the CEO of the Year Award during a luncheon at the NJTC Leadership Summit on Tuesday, October 7, 2014 at the EisnerAmper Conference Center in Iselin, NJ. The event drew much enthusiasm in the regional technology community and honored several individuals with awards for their professional performance and commitment.

The New Jersey Technology Council, under the direction of Maxine Ballen and many talented supporters, has grown and succeeded in making New Jersey a recognized center for technology by offering opportunities for work, providing access to financing resources, recognizing and promoting technological innovation and accomplishment, fostering technological growth and development, and by supporting public policy consistent with sustained growth of technology-intensive industries.

About NJTC: The NJ Tech Council (NJTC) provides business support, networking opportunities, education, advocacy, and recognition of tech and tech related companies and their leaders. Founded in 1996, the Council helps companies and organizations grow and nurture the state and region’s tech, innovation and entrepreneurial ecosystems. www.njtc.org

About OFS: OFS helps clients build innovative software products that drive revenue for their business. OFS uses the latest in social, mobile, cloud and data analytics technologies to build software that is compelling, packed with innovative features, and designed for rapid evolution to propel customers past their competition. Founded in 1997, OFS has a deep heritage of building commercial products for software vendors, which has given them the insight and experience to create impactful software for any business. OFS has over 500 employees spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India. www.objectfrontier.com/

Press Contact:
Susana Caparros

The Top 3 Software Trends Affecting the Broadcast Media Industry

September 8, 2014

The consumer viewing experience today has changed drastically from the traditional experience of watching television. Gone are the days when the entire family sat in front of a TV set and watched a show in its entirety, including commercials, without distractions from other devices or alternate sources of programming. Shows were developed for mass audiences, and there were long term syndication rights associated with them.

Broadcast Media Industry

The Top 3 Software Trends Affecting the Broadcast Media Industry

Broadcast media is still an integral part of consumer’s lives, but the industry faces challenges on many fronts and is being forced to reinvent itself as it faces demands for more personalized content by consumers, threats from varied distribution systems and the need to find new sources of revenue to remain viable. More and more, the broadcast media industry is finding that innovative software can help them to solve these problems, allowing them to better reach and engage consumers in their programming.

Discover below the top 3 software trends affecting the broadcast media industry today; find out the major opportunities and challenges each presents and see how businesses are looking to utilize them to increase viewership!

The Top 3 Software Trends Affecting the Broadcast Media Industry:

1. Multiplatform Content Delivery

2. Social Media and Big Data

3. Personalized, Interactive Viewing

Engagement Solutions: OFS recently completed a project with a major American broadcasting company to develop a smart TV app to accompany a major sporting event, enabling viewers to get more of the information and facts they crave, right on their TV, while they watch the event. Projects like this capitalize on the industry’s desire to provide a more personalized, involved experience to help increase ratings. It helps prevent consumers from wandering away from the broadcast since they don’t have to use another device to engage in additional digital activities, thus protecting and perhaps enhancing broadcasters’ prime source of revenue – TV advertising. Click Here to check out our blog post on smart TV apps!  

For More Information, please visit this page http://info.objectfrontier.com/blog/bid/353661/The-Top-3-Software-Trends-Affecting-the-Broadcast-Media-Industry

OFS CFO Jim Houghton Selected as Finalist for 2014 CFO Hall of Fame Award

May 12, 2014

OFS CFO Jim Houghton has been chosen as one of three finalists for the 2014 CFO Hall of Fame Award by the New Jersey Technology Council. This award is presented to an outstanding Chief Financial Officer for their multiple achievements and diverse experience over an extended period of time.

All finalists will be honored and the winner will be announced at the annual NJTC CFO Awards Breakfast on Thursday, June 12 at the Forsgate Country Club, Monroe Twp, NJ. The NJTC CFO Awards Breakfast draws a great deal of enthusiasm and a crowd of over 200 people.

For more details and to register for the event, visit https://secure.njtc.org/events/cfo2014/home.html

Jim Houghton’s Bio: Jim Houghton has spent over 25 years at the crossroads between finance, accounting and technology.  He was the successful CFO of Princeton Financial Systems in the 1990s during its high-growth phase and through the time of its acquisition by State Street, where he worked alongside Rich Napoli, who served as PFS’s head of Application Development at the time.  More recently, he spent 12 years at Wall Street firms Morgan Stanley and Credit Suisse leading product and financial management for large technology organizations as part of their prime brokerage business areas.  He started his career as a CPA at accounting firm Arthur Andersen and has also served as COO of private wealth manager Abacus and Associates.  Mr. Houghton earned a BA in Accounting from the University of Washington and an MBA and Masters in International Affairs from Columbia University.

As CFO of OFS, Mr. Houghton has positioned OFS for aggressive growth.  In less than a year, Mr. Houghton put financial controls in place by establishing a strong financial relationship with Silicon Valley Bank and established strong audit, tax and legal relationships with major super-regional accounting and legal firms.  He evaluated, secured, and implemented new systems for accounting, expense management, human resources, payroll and contract management.  He has substantially upgraded employee benefits to help attract the type of talent that will meet the expectations of our high profile customers.  He also oversees and has upgraded the Human Resources and employee onboarding functions.  Mr. Houghton reviews all contracts and customer proposals to protect the interests of OFS.  He has joined his peers as a member of the NJTC CFO Network, and in his spare moments he manages to contact his network to acquire valuable leads for OFS.  He has developed a clear accounting and operational framework for OFS and freed his management colleagues to focus on their deliverables and maintaining good customer relationships.  Overall, Jim Houghton has been an essential force as CFO of OFS and has made huge contributions to transform our talented service organization into a very serious contender in the tech industry. 

Outside of work, Mr. Houghton has served as the past President and current Treasurer of The Bridge Academy, a not-for-profit independent school serving language learning disabled children based in Lawrenceville, NJ.  In addition, Mr. Houghton sings semi-professionally in classical music ensembles, stays fit by bicycling whenever time and weather permit, lives for travel both near and far, and enjoys trying to cook and of course eating food from the four corners of the globe as well.

About NJTC: The New Jersey Technology Council (NJTC) provides business support, networking opportunities, information, advocacy, and recognition of technology companies and their leaders. Founded in 1996, NJTC’s member companies work together to support their own enterprises while advancing New Jersey’s status as a leading technology center in the United States. www.njtc.org

About OFS: OFS helps clients build innovative software products that drive revenue for their business. OFS uses the latest in social, mobile, cloud and data analytics technologies to build software that is compelling, packed with innovative features, and designed for rapid evolution to propel customers past their competition. Founded in 1997, OFS has a deep heritage of building commercial products for software vendors, which has given them the insight and experience to create impactful software for any business. OFS has over 500 employees spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India. www.objectfrontier.com/

Press Contact:
Susana Caparros

Source: ObjectFrontier News



OFS CEO Wins 2014 Technology Innovator Award

May 12, 2014

OFS, a leading provider of software product development services, is pleased to announce its CEO Rich Napoli has won the award for Innovative Medium-Sized Technology Company CEO in the 2014 SmartCEO Voltage Awards.

April 30, 2014, Newtown, PA. SmartCEO, a prominent business publication, celebrated its 2014’s top technology innovators and implementers with its annual Voltage Awards in NYC last night. Rich Napoli, CEO of OImageFS, was selected and won the award for Technology Innovator of a mid-sized company.

Finalists were chosen by an independent committee of local business leaders based on the nominees’ creative vision, strong leadership and innovative solutions. Napoli and his fellow finalists were profiled in the May/June issue of SmartCEO and were celebrated by over 450+ executives and guests at the Voltage Awards ceremony at Capitale in NYC last night.

“This nomination is an honor for OFS and a testament to the hard work of all our employees,” shared Napoli. “Each member of our OFS family has played a key role in serving our customers. Our goal at OFS remains building quality software using innovative technologies in order to engage and delight users. We continue to be laser focused on building top-notch engineered products for our clients in this digitally disrupted 21st century.”

The finalists and winners consisted of New York-based companies that collectively generate more than $1.42 billion in annual revenue and that employ over 7,000 individuals. Companies shared in the excitement at the event tweeting @SmartCEO #EMVAs and @ObjectFrontier.

About OFS

OFS provides software-enabled businesses with product engineering skills to help build web-based and mobile software products that drive revenue for their business. In 2010, OFS began executing a strategy for growth by hiring sales and delivery experts, putting new processes and infrastructure in place, and growing its offshore team substantially to prepare for new business. As a result, OFS has expanded rapidly in the North American market, adding several multi-billion dollar companies to its client list. OFS has tripled in size since then and now has a team of nearly 500 professionals spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India. For more information, visit www.objectfrontier.com.

Press Contact:
Susana Caparros

Source: ObjectFrontier


Over 40+ SEO Tips for 2014

December 19, 2013

Here is the  list of over 40 SEO Tips and Tricks for 2014. we develop a list of effective SEO Tips for all to learn from both new and old SEO’s will hopefully pick up a tip or two from this list.

Tip 1 – Making sure content is relevant to the website – focus on building content that your readers will want to read and also share.

Tip 2 – Directories are still worth using if they are over PR2 – Domain Authority 20. Always make sure you check the PR of the directory if you are going to build a link. The reason is if you use a de indexed directory it can be harmful to your brand.

Tip 3 – Never trust directories which ask you to use reciprocal links, lets be honest if the directory has a dodgy reciprocal linking strategy then it is probably going to be accepting all types of spam website.

Tip 4 – Never used scraped or spun content on a business website. It is only going to hurt you in the long term if you want to build a viable brand which will last long term.

Tip 6 – Make sure you never build a high amount of highly commercial anchor texts to your home page. It is advisable to mix up the anchor text of links to your site. you need to mix up your link profile with a high ratio of branded links and natural URL links to keep Google happy moving forward.

Tip 7 – Never use more than two Commercial keywords in your title tags and also try to make your title natural when you write them any thing that seems to optimized and be hit by an over optimization penalty.

Tip 8 – Make sure you spend time to craft “readable” and keyword rich Titles and Descriptions for example a poor quality title is BUY SHOES | SHOES | LEATHER SHOES where as a good title is – “Buy Shoes Online from a Reputable Supplier GTM Shoes Australia”. Try to include you brand name in titles where possible.

Tip 9 – Make sure you use Netcomber to check if a website is part of a link network http://netcomber.com Even when you build links you can monitor the quality of the link using Netcomber.

Tip 10 – If you are looking to check out which keywords your competitors are ranking for organically be sure to use SEM Rush – http://semrush.com

Tip 11 – If you are looking to check out where you competitors are building links be sure to use: http://ahrefs.com

Tip 12 – Focus on creating high quality content assets share able content if you want to future proof your strategy, here are 10 content marketing examples here:

Tip 13 – Make sure you have Google Places for business set up and make sure you set up Google+ for business, you can sign up here now – http://www.google.com/+/business/

Tip 14 – Make sure you use your internal linking strategy effectively. Yet ensure that you do not link to more than 100 links per page. If you link to 1000 internal pages on your home page it can in fact be negative to your internal linking strategy.

Tip 15 – When using the disavow tool make sure you are 100% sure about the links you are disavowing. that been said monitor all links pointing to your website on a weekly basis. If you see harmful links coming in it may be worth disavowing them especially if they are from 1000′s of pages.

Tip 16 – Make sure you effectively use social signals on your website and include correct social sharing buttons as per the example from Kogan-

Tip 17 – Never build a huge amount of links to your site in a short period of time it will only leave a negative impact. I have seen a fresh website build 100,000+ links in a week it can harm the website from the staff. When you launch a website make sure it has a natural link building flow from the start.

Tip 18 – EMD (Exact Match Domain) are still worth using if you build a brand from them with high quality content. Even for offline and digital marketing if you have a great brand name for your website it will be beneficial from a branding front. Here is an example of exact match domains working currently – http://jamesnorquay.com/reasons-quality-exact-match-domains-still-working-seo/.

Tip 19 – Never build links on sites which are de indexed.

Tip 20 – Check competitors using “Site:www.website.com.au” syntax to see how many pages are indexed, you can also use “link:www.website.com” yet the thing is this will only show a small sample of links you are better using Ahrefs to pull link data.

Tip 21 – Make sure you make good use of Google products such as – Google Webmaster Tools and Bing webmaster tools to track errors on your website. If you have a large amount of errors showing on webmaster tools it is worth fixing.

Tip 22 – Use software such as screaming frog – http://www.screamingfrog.co.uk to crawl your website for errors.

Tip 23 – Ask business suppliers for links on their sites – like the saying goes if you do not ask you do not get the same goes with link building. Another thing you can do if you have a offline store is to check if their is a store based website you can gain a link from.

Tip 24 – Use PR yet make sure you focus on high quality PR websites and not low quality PR sites.

Tip 25 – Check your back link profile break down using a tool such as: http://www.removeem.com/ratios.php example of a link profile break down below:

Tip 26 – Make sure you have a blog implemented on your website and try to share a piece of content at least once a week to keep up freshness.

Tip 27 – Find out what blogs your competitors are building links on but downloading their link profile using link research tools and then search for key terms such as “/blog” for example.

Tip 28 – Make sure you link back to your website from all branded social media properties, for example you can link back from Twitter, Facebook, Google+ and YouTube profiles. It is also worth getting your brand on branded profiles such as Crunchbase and About.me

Tip 29 – If you every uploaded video content for your brand make sure you link back to the corporate website in the description.

Tip 30 – If you implement a blog on your business website, make sure you host it on a sub folder if possible been website.com/blog try not to host it on a sub domain been blog.website.com

Tip 31 – Always check for lost of broken backlinks pointing to your website, they make easy link acquisitions.

Tip 32 – If you are going to move a website make sure that you have the correct 301 redirects in place, failure to do so will result in loss of rankings.

Tip 33 – If you are going to translate content for international SEO make sure you hire local translators to do it, do not risk using Google translate.

Tip 34 – If you are going to build a PDF for your business and host it online make sure that you include links back to your own site within the PDF’s first few pages.

Tip 35 – If you are going to implement comments on a blog and your focus is SEO. Do not use Facebook comments because they use an iFrame which means search engines can not read the comments. Use a platform sch as Disqus which is great for SEO.

Tip 36 – Interview some one interesting in your industry or some one different it is amazing how much traffic you can get from an effective interview.

Tip 37 – Make sure you use Facebook sponsored stories to promote any piece of content you make on your website. By using sponsored stories you can amplify the reach of your content generating additional links, visibility and social shares.

Tip 38 – Run a competition with your blog and make people enter by posting out a specific tweet it will help your websites social shares.

Tip 39 – Monitor bounce rates on your website via analytic’s. If you have a large number of pages with a strong bounce rate it can act as a negative signal to Google.

Tip 40 – Have fun, SEO is all about been creative an thinking out side the square if you are not having fun when you are doing SEO you are in the wrong job.

 Source: http://prosperitymedia.com.au/seo-tips-2014/

Gamification White Paper -Discover why it’s working and how to use it !

November 26, 2013

Gamification. The world of games has invaded the enterprise, and it’s got employees and customers playing their way to a more productive and engaging business.

ImageGamification is increasingly being used by business, both large and small, to influence customer behavior in order to solve business problems, and its use is expected to grow tremendously over the next several years. 

Major independent research firms predict that in just over a year almost half of the  F1000 organizations will be using gamification to transform business operations.

However, gamification is not “just a game” and it requires an understanding of human psychology and motivation in addition to understanding the principles of good game design

Please fill-in the short form on the right to download the paper “Gamification and the Enterprise” and find out why and how to make it work for your organization.

Download this whitepaper; discover why it’s working and how to use it ! Click this below link:


What are the best resources to learn about SEO?

October 30, 2013

SEO Guides:

Key Articles:
SEO Ranking factors study:

• Local Search ranking factors (for the Google 12 pack):




  • “The Art of SEO” by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiolia – ISBN 0596518862 (SEO primer, beginner-to-expert guide)
  • “The Truth About Search Engine Optimization” by Rebecca Lieb – ISBN 0789738317 (SEO for beginners)
  • “Search Engine Optimization Secrets” by Danny Dover – ISBN 0470554185


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